Across the globe, industry leaders have turned 4K live sports coverage from concept into reality. From the Sochi Winter Olympics and the 2014 FIFA World Cup to a flurry of new 4K services, Ultra HD is setting a new standard for viewer and fan experiences. You can keep pace by joining the 4K 4Charity™ fun run April 14, 2015 at NAB Show in Las Vegas by signing up today!
Join NAB Show, sponsors Elemental and Ericsson, and media partner New Bay Media for an opportunity to run side by side with 4K industry leaders while helping those in need.
Proceeds from the 4K 4Charity will be given to Heifer International, an organization that helps to link communities and bring in sustainable agriculture and commerce to areas with a long history of poverty. Additionally a portion of event proceeds will be given to Shade Tree, a local Las Vegas based charity which provides safe helter to homeless and abused women and children in crisis.
Participants are also encouraged to support ONE, an advocacy organization dedicated to the fight against extreme poverty and preventable disease around the world, particularly in Africa.